TITLE

THE FTC TAKES A STAND ON DRTV

AUTHOR(S)
Haire, Thomas
PUB. DATE
December 2003
SOURCE
Response;Dec2003, Vol. 12 Issue 3, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the stand of the U.S. Federal Trade Commission (FTC) on direct response television (DRTV) industry based on an interview with FTC's Division of Advertising Practices associate director Mary Engle. Case selection criteria at the FTC; Top priority in all advertising; Decision of FTC to file some case against direct response companies; Involvement in suits against QT Inc.
ACCESSION #
11781797

 

Related Articles

  • From the Lab.  // Response;Dec2003, Vol. 12 Issue 3, p18 

    Discusses the results of 'Offer Investigation,' an in-depth look at several offer categories and how well they are working for some of the biggest campaigns in direct response television industry. Price ads; Trial offers; Lead-generation or soft offers.

  • Shreveport, La. Wang, Karissa S. // Electronic Media;01/08/2001, Vol. 20 Issue 2, p22 

    Reports on the state of the television advertising industry in Shreveport, Louisiana as of January 8, 2001. Growth in the local television broadcasting industry; Factors attributing to the growth in such industry sector; Market performance of various industry players.

  • TV airtime cost falls to lowest rate since 1997. Lee, Jeremy // Campaign;2/14/2003, Issue 7, p2 

    Reports on the decline in the cost of commercial television airtime. Reason behind the decline in the cost; Percentage decrease in the revenue of television station ITV1; Television deflation for some audiences since 1997.

  • Market Indicators.  // MediaWeek;3/22/2010, Vol. 20 Issue 12, p3 

    The article presents information on television advertising including national television, cable television and local broadcasting.

  • Should've been here yesterday. Espensen, Sam // Televisual;Nov2002, p28 

    Lists the top 30 commercials, featured in the November 2002 issue of the periodical 'Televisual.' Academy; Partizan; RSA; Harry Nash; Gorgeous; Paul Weiland; Passion Pictures; Spectre; Blink; Outsider.

  • Chattanooga, Tenn. Wang, Karissa S. // Electronic Media;03/12/2001, Vol. 20 Issue 11, p9 

    Presents information about the current state of television advertising in Chattanooga, Tennessee. Percentage decline in national television advertising revenues in 2001 as compared to that of 2000; Expectations that the local television advertising industry would bounce back to profitability in...

  • JOA's Ad-Rate Hikes Boost Broadcasters. Murphy, Jeremy // MediaWeek;05/28/2001, Vol. 11 Issue 22, p13 

    Reports on the impact of the inflated prices for newspaper advertising, brought about by a joint-operating agreement (JOA), on television advertising in Denver, Colorado as of May 28, 2001. Amount spent by advertisers into Denver's television market in 2000; Percentage of increase in newspaper...

  • Macon, Ga. Wang, Karissa S. // Electronic Media;8/13/2001, Vol. 20 Issue 33, p12 

    Reports on television advertising in Macon, Georgia. Top advertising categories in Macon; Projected 2001 television advertising revenue; Number of television and cable networks operating in Macon.

  • Admen take heart: you can beat the skipping. de Burca, Clara // Marketing Week;11/20/2003, Vol. 26 Issue 47, p15 

    Discusses the concerns of British television advertisers over the emergence of personal video recorders such as TiVo and Sky+. Demand for the technology; Implications for the advertising industry.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics