TITLE

THE NETWORKS ARE MORE IMPORTANT THAN EVER

AUTHOR(S)
Gabelmann, Chuck
PUB. DATE
January 1990
SOURCE
USA Today Magazine;Jan90, Vol. 118 Issue 2536, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Compares network and cable television in the U.S. Rise in number of cable television viewers; Cable operations of major networks American Broadcasting Co., CBS Inc. and National Broadcasting Co.; Coverage of cable networks; Comparison of advertising benefits from cable and network television; Reasons for network audience erosion.
ACCESSION #
11803548

 

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