TITLE

What Marketers Need to Know About Chat Apps

AUTHOR(S)
Schaefer, Mark W.
PUB. DATE
June 2016
SOURCE
Harvard Business Review Digital Articles;6/14/2016, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses how marketers can effectively use private social networks and messaging applications (app) to develop their public social networks, and mentions such topics as the factors that drive the growth of messaging apps like declining data prices and enhanced features.
ACCESSION #
118683695

 

Related Articles

  • INBOX. Nguyen, Tan; Armshaw, Gregory // Campaign Asia-Pacific;Mar2015, p4 

    Two letters to the editor are presented in response to articles in previous issues including brand power and "Social networks 2.0: The rise of the messaging app" by Rohit Dadwal.

  • App Can Prevent Accidents. Day, Doug // Cleaner;Sep2015, p76 

    The article evaluates the WorkplaceAware app, use to send message, from WorkplaceAware.

  • CyberLink Launches Photo And Text App.  // Micro Mart;11/11/2014, Issue 1341, p32 

    The article reports that multimedia software specialist, CyberLink, has unveiled its photograph and text messaging application known as U and mentions topics including mobile applications, social media networks, and text messaging.

  • You can now buy your favorite Line-themed merchandise in the app.  // Inc. India;12/17/2015, p1 

    The article focuses on the mobile messaging application known as Line and mentions a brief description of the mobile messaging application and an overview of its new service features which includes Line Pay and Line Friends.

  • BYTECOOL DEBUTS COOLSPEECH 4.0 TEXT-TO-SPEECH PLAYER.  // GUI Program News;Sep2001, Vol. 12 Issue 9, pN.PAG 

    Features CoolSpeech 4.0, a text-to-player for Windows 95, 98, NT4, Me and 2000, which allows a person to listen to any text from local and online sources with high-quality spoken audio or save us .wan files, introduced by ByteCool Software.

  • Telstra bill shock SMS.  // Travel Daily;5/ 1/2013, p3 

    The article offers information on the SMS alert system, which would advise people overseas of their data usage while abroad, from the telecommunications and media company Telstra Corp. Ltd.

  • Pakistani developed "multi texter" for Android smart phones.  // Flare (Pakistan);1/15/2012, p58 

    The article reports that Pakistani teenager Sherjil Shabih has created the Multi Texter text messaging application for Android smartphones.

  • iOS, Android App From Verizon, Zipit Enables Secure Messaging in Health Care. Horowitz, Brian T. // eWeek;7/17/2012, p4 

    The article offers information on the Zipit Confirm secure-messaging application (app) from Zipit Wireless.

  • Scent Texting.  // Technotrends Newsletter;Jul2014, Vol. 30 Issue 7, p4 

    The article offers brief information on the oPhone, a device that helps in capturing the aromas and sending them to friends via oNote, from Vapor Communications, which consists of the base station oPhone Duo and the iPhone mobile device application oSnap.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics