TITLE

What Marketers Need to Know About Chat Apps

AUTHOR(S)
Schaefer, Mark W.
PUB. DATE
June 2016
SOURCE
Harvard Business Review Digital Articles;6/14/2016, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses how marketers can effectively use private social networks and messaging applications (app) to develop their public social networks, and mentions such topics as the factors that drive the growth of messaging apps like declining data prices and enhanced features.
ACCESSION #
118683695

 

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