Bush forms ad campaign team

Sidoti, Liz
January 2004
Marketing News;1/15/2004, Vol. 38 Issue 1, p7
Trade Publication
The article presents information formation of a team that will handle the re-election campaign of U.S. President George W. Bush. Bush's re-election campaign has recruited a large media team, featuring some of the Republican Party's most renowned advertising creators, in preparation for spending millions of dollars on television advertising. The campaign has tried to keep a low profile sing Bush began his bid for a second term in May 2004. Since then, Bush has raised at least $112 million toward his goal of $170 million, a lot of which will be used to buy television broadcast time.


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