TITLE

Issue ads make a case for capital punishment

AUTHOR(S)
Larson, Megan
PUB. DATE
October 1998
SOURCE
MediaWeek;10/12/98, Vol. 8 Issue 38, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Sacramento, California political candidates' heavy demand for television advertising is helping drive up rates for issue advertisements and nonpolitical advertisers. Total rate increase for 1998; Amount charged by KCRA-TV per 30-second spot during the prime news hour; Relationship between KCRA and another local station, KQCA-TV.
ACCESSION #
1209404

 

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