TITLE

Corporate Relations with Environmental Organizations Represented by Hyperlinks on the Fortune Global 500 Companies' Websites

AUTHOR(S)
Kim, Daejoong; Nam, Yoonjae
PUB. DATE
February 2012
SOURCE
Journal of Business Ethics;Feb2012, Vol. 105 Issue 4, p475
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study investigates corporate relationships with environmental organizations by examining hyperlinks in the corporate environmental responsibility (CER) sections of the Fortune 2008 Global 500 corporate websites. It is assumed that hyperlinked organizations either represent their current inter-organizational relationship or create symbolic relationships among organizations. Results show that Asian companies have fewer hyperlink relations with other organizations compared with those in North America and Western Europe. Network analysis also confirms that U.S. companies are explicitly connected with stakeholders for CER practices, and governmental organizations have a relatively central role in the global CER system. Nonprofit organizations are the most frequently hyperlinked with Fortune Global 500 corporations.
ACCESSION #
12134862

 

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