TITLE

New shopper

PUB. DATE
October 1998
SOURCE
Advertising Age;10/26/1998, Vol. 69 Issue 43, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts that marketers should pay attention to a new breed of online shopper that wants to use the Web as a self-service medium. Results of an Interactive Media & Marketing Special Report on electronic commerce released in October, 1998; Example of retailers Macy's and The Gap and their newly created online services.
ACCESSION #
1219943

 

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