Building Trust & Adding Value with Branded Ingredients

Moloughney, Sean
April 2017
Nutraceuticals World;Apr2017, Vol. 20 Issue 3, p44
The article focuses on the importance of investments in clinical research and brand development of nutrition ingredients by the suppliers in food industry. Topics discussed include the process of building consumer loyalty by quality ingredients, the importance of branded ingredients in product development, and the views of Suzanne Shelton, founder of The Shelton Group marketing firm, on it.


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