TITLE

Building Trust & Adding Value with Branded Ingredients

AUTHOR(S)
Moloughney, Sean
PUB. DATE
April 2017
SOURCE
Nutraceuticals World;Apr2017, Vol. 20 Issue 3, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of investments in clinical research and brand development of nutrition ingredients by the suppliers in food industry. Topics discussed include the process of building consumer loyalty by quality ingredients, the importance of branded ingredients in product development, and the views of Suzanne Shelton, founder of The Shelton Group marketing firm, on it.
ACCESSION #
122121975

 

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