TITLE

Despite economic shifts , biz marketers still view ROMI as No.1 concern

AUTHOR(S)
Donath, Bob
PUB. DATE
March 2004
SOURCE
Marketing News;3/1/2004, Vol. 38 Issue 4, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains that marketing executives in the United States believe that achieving profitable growth is the challenge facing business marketers in 2004. Information on a study conducted by the Institute for the Study of Business Markets; Strategies which business marketers plan to implement to earn robust profits; Areas in marketing which business marketers focus.
ACCESSION #
12248823

 

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