Despite economic shifts , biz marketers still view ROMI as No.1 concern

Donath, Bob
March 2004
Marketing News;3/1/2004, Vol. 38 Issue 4, p6
Trade Publication
Explains that marketing executives in the United States believe that achieving profitable growth is the challenge facing business marketers in 2004. Information on a study conducted by the Institute for the Study of Business Markets; Strategies which business marketers plan to implement to earn robust profits; Areas in marketing which business marketers focus.


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