The global cardiovascular drug market

Quirk, Jeremy; Maidwell, Nicola
April 2004
International Journal of Medical Marketing;Apr2004, Vol. 4 Issue 2, p96
Academic Journal
Presents an overview of the global cardiovascular drug market. Expectation of the growth of the value of the cardiovascular market in future; Dependence of the size and shape of the cardiovascular market on strong and often opposing forces; Definition and treatment of the cardiovascular disease in terms of individual risk factors; Dependency of a drug's success in the cardiovascular market on the ability to improve patient health.


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