TITLE

Slamming the Spam Scams

AUTHOR(S)
Gordon Lewis, Herschell
PUB. DATE
March 2004
SOURCE
Direct;3/15/2004, Vol. 16 Issue 4, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Criticizes the fraudulent practice of e-mail marketers in the U.S. Views on the benefits of e-mail marketing; Subject line of most fraudulent e-mails; E-mail marketing practice of Synapse.
ACCESSION #
12536419

 

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