'Skip intro' pages trip up search

Coll, Barbara C.
March 2004
B to B;3/8/2004, Vol. 89 Issue 3, p21
The article discusses answer to the question of how a "skip intro page" negatively affects search engine rankings. The answer is that search engines thrive on the text content of a Web site. Introductory pages, or "skip intro pages," provide none of the "food" that search engine spiders devour. An additional problem with fancy front-ends is that it broadcasts the importance of the page. Generally, content-free intro pages have only one link, which tells the user that only one page is important enough to link from home page.


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