Video-on-demand test essential to Comcast

Fritz, Ben; Amour, Meredith
March 2004
Daily Variety;3/30/2004, Vol. 282 Issue 67, p13
Trade Publication
Reports that Comcast has enlisted one of the first ratings surveys of how viewers use video-on-demand (VOD). Determination of the best way to offer VOD; Start of the trial run in May 2004; Goal to enable programmers to better appraise viewer preferences; Programming choices on shows and broadcast networks.


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