Has Associated missed the online bus?

Reid, Alasdair
April 2004
Campaign;4/2/2004, Issue 14, p10
Trade Publication
It's odd to think that at one stage almost a decade ago, Associated Newspapers Ltd. was shaping up to achieve major early adopter status Associated New Media launched in 1995. Its Evening Standard spin-off, thisislondon.com, has weathered the lean years and now it has been joined by an online presence for Metro, plus thisistravel.co.uk and loot.com. Associated has even returned to the recruitment business, paying£ 35 million for jobsite.com. Plans for the launch of both dailymail.co.uk and mailonsunday.co.uk are at an advanced stage and last week two agencies, Delaney Lund Knox Warren and Wieden & Kennedy, were appointed to work on the imminent launch of these sites.


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