HR must take its chance to drive CSR strategies

March 2004
Personnel Today;3/30/2004, p1
Trade Publication
HR professionals are ideally placed to lead the corporate social responsibility (CSR) agenda, according to one of the country's leading experts. Ed Williams, head of CSR at Marks & Spencer, and a former HR practitioner, told Personnel Today that the function was crucial in ensuring firms acted responsibly. According to Williams, creating a workplace that engages with employees and operates good people management practices is the cornerstone of building a successful CSR policy. The business case for it is a powerful one. It helps to differentiate your business, it minimizes risks, reduces costs, drives innovation, secures partners and investments, and helps you to recruit talent.


Related Articles

  • Is Social Responsibility Good? Spitzer, Randy // Journal for Quality & Participation;Oct2010, Vol. 33 Issue 3, p13 

    The article discusses the advantages of corporate social responsibility (SR). The three levels of ethical behavior according to ethicists include enlightened self-interest, justice and selflessness. Socially responsible companies establish a governance scheme which expects individuals to take...

  • The Price of Morality. An Analysis of Personality, Moral Behaviour, and Social Rules in Economic Terms. Gössling, Tobias // Journal of Business Ethics;Jun2003 Part 2, Vol. 45 Issue 1/2, p121 

    The focus of the present study was the rationality of moral behaviour and moral conviction. Assumptions like "morality pays" or "good ethics is good business" are not a priori right. Whether morality as personal conviction is also economically rational or not depends in large part on the...

  • Employment Brand. Savoy, Bradley // Sales & Service Excellence Essentials;Jul2007, Vol. 7 Issue 7, p13 

    The article focuses on the concept of employer brand, which refers to a long-standing relationship cycle of experiences between the employee and employer. An employer brand is just like a consumer brand with a distinct difference in the messaging. A company with an employment brand provides an...

  • RSE et santé au travail. Trépo, Georges; El Ajroud-Ayoub, Olfa // Revue Sciences de Gestion;Dec2007, Issue 64, p305 

    For several years, workplace health costs have been a major concern because of the appearance of new work-related pathologies. Stress and psychosocial disorders constitute a significant proportion of the discussions. This article examines these pathologies to show the costs to companies and the...

  • Responsabilitatea socială a corporaÈ›iilor în mediul de afaceri dificil al României. Şerbănică, Daniel; Anghel, Laureniu-Dan; Vrânceanu, Diana Maria; Cruceru, Anca Francisca; Stancu, Alin // Romanian Journal of Marketing;2010, Vol. 5 Issue 4, p30 

    The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility (CSR) in the Romanian business environment. The contributions of this paper consist of the following three aims. First, it challenges a new thinking about CRS in Romania, because...

  • SYSTEMIC TARGETED EVALUATION OF INFLUENCE FACTORS UPON FORMATION OF ORGANIZATIONAL CULTURE AT AN ENTERPRISE. Zakharchyn, G. M. // Actual Problems of Economics / Aktual'ni Problemi Ekonomìki;Nov2011, Vol. 125 Issue 11, p129 

    The article presents the fundamentals of the systemic targeted evaluation of the influence factors upon the formation of organizational culture and offers the classification of factors, also analyzing the priority of influence between the factors of external and internal environments, the...

  • OUT OF THE AMAZON. Peck, Barbara // Medical Marketing & Media;Jan2016, Vol. 51 Issue 1, p44 

    The article focuses on the aspects of the corporate culture of electronic commerce company Amazon. Topics discussed include the company's work-life considerations with its workforce, the aspects of the company's workplace environment featuring sense of urgency, and the company's commitment to...

  • All change? Cook, Sarah; Macaulay, Steve // Training Journal;Jun2010, p25 

    The article discusses the factors that influence the culture of an organisation and how it can best be changed. It explains why culture should be sometimes changed, and looks at potential problems that change can bring. It explores the things that should be changed in an organization and what...

  • Getting wellbeing on boardGettingwellbeing on boardIs employee wellbeing becoming a board-level issue? Corporate responsibility group Business in the Community (BITC) thinks so, and believes senior managers are finally coming round to the idea that... O'Reilly, Noel // Personnel Today;4/7/2009, p25 

    The article presents information on corporate responsibility group Business in the Community's (BITC's) campaign to put businesses and public sector employers in the front line of making the workplace a setting to promote people's health and wellbeing. BITC's Business Action on Health (BAH)...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics