TITLE

CHEWING THE FAT

AUTHOR(S)
Monnier, Sandrine
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports obesity rate in Great Britain. Examination of the differences in attitude between the overweight and obese; Factors contributing to the increase in Obesity; Impact of advertising on consumer attitudes.
ACCESSION #
13090046

 

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