TITLE

Category Crossing

AUTHOR(S)
Passikoff, Robert
PUB. DATE
May 2004
SOURCE
License!;2004 Fall Holiday Supplement, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents tips for successful brand extensions. Know and respect the consumer; Implication of identifying consumer values that form the emotional bond; Recognition between a marketing strategy and a brand strategy. INSET: Tips for Successful Brand Extensions.
ACCESSION #
13161256

 

Related Articles

  • CHAPTER TWO: External analysis: Understand the competitive world surrounding you.  // Manager's Guide to Competitive Marketing Strategies;1/15/2006, p55 

    Chapter 2 of the book “The Manager's Guide to Competitive Marketing Strategies" is presented. It presents how to formulate a framework for competitive analysis by employing an external perspective reached through deliberate study of the behaviors and needs of the customers, capabilities of...

  • The New Brand Landscape. Devaney, Thomas; Brown, Jan // Marketing Health Services;Spring2008, Vol. 28 Issue 1, p14 

    The article presents advice and information for marketers in healthcare organizations who want to make sure that their marketing strategies are effective. Arguments are presented which suggest that marketers should not focus as much on brand preference which is seen in consumers as they should...

  • Strategy trumps tactics. FAZEKAS, DAVID // Smart Business Houston;Jan2013, Vol. 7 Issue 7, p7 

    The article discusses the difference between marketing strategies and tactics in improving business results. According to the author, marketing tactics bring brand message and value proposition while strategies help in understanding business results. Also mentioned are the reasons for a website,...

  • Performance By Design. FLANAGAN, KIERAN; GREGORY, DAN // Marketing Insights;Nov/Dec2015, Vol. 27 Issue 6, p12 

    The article articles offers the author's views on the relevance of desing in marketing performance. He sites three separate experiments published in the "American Journal of Psychology" which found that drivers reversed more slowly if they observed another car waiting to take the spot when they...

  • Strategy trumps tactics. FAZEKAS, DAVID // Smart Business Cleveland;Jan2013, Vol. 24 Issue 6, p8 

    The article suggests developing a solid business strategy before going to market to improve business results. Most organizations are described to only do smart marketing initiatives without a way to measure results, and chase tactics rather than deliver results. A marketing strategy is cited to...

  • 12 TRENDS THAT WILL DEFINE BUSINESS IN THE NEW NORMAL.  // Interior Fitout;Feb/Mar2012, p32 

    The article focuses on the 12 trends which will describe business as it finds ways to deal with the changing tastes of consumers and economic pressures. It says that one of the trends is the idea to know that consumers know that innovation outdates expensive technology. It states that business...

  • Getting Your Arms Around Marketing. Graham, John // BusinessWest;1/8/2007, Vol. 23 Issue 18, p40 

    The article presents the author's views about marketing. The author believes that marketers should make everything transparent because lack of transparency will kill confidence and trust. Furthermore, marketers should coach but not sell, create a brand promise and practice the power of...

  • CHAPTER ONE: Competitive marketing strategies in action.  // Manager's Guide to Competitive Marketing Strategies;1/15/2006, p9 

    Chapter 1 of the book “The Manager's Guide to Competitive Marketing Strategies" is presented. It distinguishes five key strategies obtain from over 2,500 years of recorded military history and demonstrates how they put onto business situations. It also introduces basic principles of...

  • The secret's out: 9 steps to smarter lead generation. McDade, Dan // B to B;5/3/2011, Vol. 96 Issue 6, p11 

    The article offers tips to improve lead generation results. It advises to managers to define, segment and test the market. One has to identify the largest, most-targeted market possible, and then segment to identify prospects more likely to buy. It also suggests to agree on the definition of a...

Share

Read the Article

Other Topics