TITLE

Category Crossing

AUTHOR(S)
Passikoff, Robert
PUB. DATE
May 2004
SOURCE
License!;2004 Fall Holiday Supplement, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents tips for successful brand extensions. Know and respect the consumer; Implication of identifying consumer values that form the emotional bond; Recognition between a marketing strategy and a brand strategy. INSET: Tips for Successful Brand Extensions.
ACCESSION #
13161256

 

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