BP launches own iced-drink brand

May 2004
Marketing (00253650);5/12/2004, p14
Trade Publication
BP is rolling out made-to-order own-brand iced drinks at its Wild Bean forecourt cafes this summer. Wild Bean Chill smoothies and shakes will be available from June at all 130 Wild Bean Cafés situated on the forecourts of BP Connect petrol stations across Great Britain. The drinks, priced 1.99 pound, will be available in five flavours namely mixed berry, mango, chocolate, vanilla and iced coffee. BP has invested 250,000 pound in the initiative, which has involved introducing new equipment and training staff to prepare the drinks. Wild Bean Café competes with forecourt owner Total's offering Bonjour.


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