Operator looks to Brazil fam

May 2004
Travel Weekly: The Choice of Travel Professionals;5/24/2004, Issue 1719, p28
Trade Publication
Sunvil Holidays is proposing a joint marketing initiative with the northeast states of Brazil to get more agents visiting the country. Managing director Noel Josephides said business was doubling to the regions and there was room to be more proactive about promoting products to agents. Sunvil suggested a joint scheme with local tourist boards, which could be approved at a meeting between tourist officials from the areas. He said the only way to increase agents' confidence and knowledge in selling Brazil was to send more of them to visit the country.


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