TITLE

Money, power -- and hitting 50

AUTHOR(S)
Light, Elizabeth
PUB. DATE
December 1998
SOURCE
NZ Marketing Magazine;Dec98/Jan99, Vol. 17 Issue 11, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of understanding the motivations and aspirations of baby boomers to successfully market to the said consumer group. Description of the baby boomers; Adversity to change; Search for innovative ways to support oneself; Money inherited by baby boomers; Emergence of baby boomers' health problems. INSETS: Big Blue -- with attitude;Solid Gold.
ACCESSION #
1355326

 

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