Money, power -- and hitting 50

Light, Elizabeth
December 1998
NZ Marketing Magazine;Dec98/Jan99, Vol. 17 Issue 11, p22
Focuses on the importance of understanding the motivations and aspirations of baby boomers to successfully market to the said consumer group. Description of the baby boomers; Adversity to change; Search for innovative ways to support oneself; Money inherited by baby boomers; Emergence of baby boomers' health problems. INSETS: Big Blue -- with attitude;Solid Gold.


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