TITLE

Wayne MBA students get hands-on role in helping with startups

AUTHOR(S)
Scott, Mike
PUB. DATE
June 2004
SOURCE
Crain's Detroit Business;6/7/2004, Vol. 20 Issue 23, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Students working toward their MBAs at Wayne State University have the chance to influence how a new business is set up and operated. The university's New Venture class pairs MBA students with technology startups founded by WSU scientists or with other businesses. Each semester, roughly 30 students take part in the course, in which a team of six to eight students develops a market analysis of a company's product. MBA students have analyzed the market potential of two Delphi technologies, delving into market research and validating corporate assumptions.
ACCESSION #
13598431

 

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