Canadian agencies call on U.S. clients

Ingrassia, Joanne
December 1998
Advertising Age;12/7/1998, Vol. 69 Issue 49, p16
Trade Publication
This article reports on the direct mail push launched by the Institute of Canadian Advertising which targets U.S. advertisers with budgets of at least 1 million U.S. dollars. In the mailing, the institute--the professional association of Canadian advertising agencies--noted advantages including the favorable currency exchange rate, Canadian agencies' creative successes and the international campaigns they have created for clients such as American Airlines, Coca-Cola Co., Ikea, Unilever and Visa International.


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