TITLE

Canadian agencies call on U.S. clients

AUTHOR(S)
Ingrassia, Joanne
PUB. DATE
December 1998
SOURCE
Advertising Age;12/7/1998, Vol. 69 Issue 49, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the direct mail push launched by the Institute of Canadian Advertising which targets U.S. advertisers with budgets of at least 1 million U.S. dollars. In the mailing, the institute--the professional association of Canadian advertising agencies--noted advantages including the favorable currency exchange rate, Canadian agencies' creative successes and the international campaigns they have created for clients such as American Airlines, Coca-Cola Co., Ikea, Unilever and Visa International.
ACCESSION #
1364766

 

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