TITLE

Tony's last word

AUTHOR(S)
Koenderman, Tony
PUB. DATE
January 2004
SOURCE
Finance Week;1/12/2004, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Declares that advertising is the cutting edge of the free enterprise system, and that the advertising agencies should not be defensive. Occasional faults of advertising such as being offensive or irresponsible; Tendency of creative people to go too far in the quest for advertising that is noticed.
ACCESSION #
13711439

 

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