HBOS: Alternative insurance

December 2003
MarketWatch: Automotive;December 2003, Vol. 2 Issue 12, p11
Market Research Report
Reports on esure and Direct Line founder Peter Wood's plan to launch another insurance start-up with the financial backing of HBOS. Wood's hope of carving out a niche market; Prospect of competition from specialist insurers, including RBS' Privilege; Plan to name the direct insurer First Alternative.


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