Industry leaders urge stronger support for rollout of Medicare discount cards

Frederick, James
July 2004
Drug Store News;7/19/2004, Vol. 26 Issue 9, p27
Trade Publication
Reports on the efforts of the pharmacy leaders to counter criticisms of the industry's prescription discount card program from seniors' groups and consumer advocates. Citation of the sluggish pace of enrollments among Medicare recipients for the competing card programs marketed to senior citizens; Design of the card to help beneficiaries with the prescription drug costs until the effect of a federal prescription drug coverage in January of 2006; Impact of the confusion over card programs and negative publicity on savings on the efforts to recruit seniors to the program.


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