Political Ad-itudes

Higgins, John M.
July 2004
Broadcasting & Cable;7/26/2004, Vol. 134 Issue 30, p35
Reports on a series of studies by giant advertising buyer Initiative Media and CNN on the attitude of viewers toward political commercials throughout the 2004 campaign in the U.S. Attention given by viewers to political commercials; Difference between the views of men and women on political advertising; Response of younger viewers to political advertising.


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