TITLE

Political Ad-itudes

AUTHOR(S)
Higgins, John M.
PUB. DATE
July 2004
SOURCE
Broadcasting & Cable;7/26/2004, Vol. 134 Issue 30, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on a series of studies by giant advertising buyer Initiative Media and CNN on the attitude of viewers toward political commercials throughout the 2004 campaign in the U.S. Attention given by viewers to political commercials; Difference between the views of men and women on political advertising; Response of younger viewers to political advertising.
ACCESSION #
13932654

 

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