TITLE

Is reality checking the TVC?

AUTHOR(S)
Alarcon, Camille
PUB. DATE
July 2004
SOURCE
B&T Weekly;7/23/2004, Vol. 54 Issue 2481, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the changes in the trend in advertising in Australia. Decline in the popularity of 30-second television advertising; Need for marketers to take a holistic approach; Growth in the interest and opportunities in product placement.
ACCESSION #
13994406

 

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