Managing your business's eco reputation

Ewing, Josh
August 2004
Enterprise/Salt Lake City;8/2/2004, Vol. 34 Issue 6, p8
Focuses on the importance of reputation management in businesses. Need of companies to develop environmentally responsible business practices; Impact of the environmental concern of companies on customer loyalty; Benefits from an eco-friendly reputation.


Related Articles

  • A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries. Apéria, Tony; Brønn, Peggy Simcic; Schultz, Majken // Corporate Reputation Review;Fall2004, Vol. 7 Issue 3, p218 

    To date (mid-2004), the Reputation Quotient (RQ) study has been carried out in 24 individual countries. In early Spring 2004, however, the first attempt was made to apply the RQ in a regional context. During May-June 2004, RQ Scandinavia results were simultaneously released in the three...

  • Diagnosing the Relationship Between Corporate Reputation and Retail Patronage. Ou, Wei-Ming; Abratt, Russell // Corporate Reputation Review;Winter2007, Vol. 9 Issue 4, p243 

    Corporate reputation is relatively stable, long-term, collective judgments by outsiders of an organization's achievements. It may be an important factor that influences consumer behavior. A study was conducted in Taiwan to investigate the effects of retailer reputation on consumer store...

  • A new model for brand leadership and loyalty. BAHRTHOMPSON, ANNE // Journal of Brand Strategy;Autumn/Fall2013, Vol. 2 Issue 3, p259 

    Brand citizenship is a new, emerging model for marketing and brand development Sitting at the intersection of brand leadership, loyalty and ethical business practices, it emphasises equally quality product and service delivery, fair value for pricing, and connecting people to larger communities...

  • Importance of loyalty to the customer can't be discounted. Iacono, Erica // PRWeek (U.S. Edition);Sep2010, Vol. 13 Issue 9, p24 

    In this article the author focuses on the importance of marketers to consider the potential of customer loyalty and service to impact reputation.

  • CORPORATE REPUTATION.  // Brand Strategy;Nov2004, Issue 187, p40 

    Presents the results of a research study on corporate reputation. Important factor driving company's reputation; Top three factors that customers consider before buying brand/service; Nonfinancial factors that investors consider before investing in the company; Social responsibility initiatives...

  • Managing Reputation Risk. Neufeld, George A. // Risk Management (00355593);Sep2007, Vol. 54 Issue 9, p38 

    The article discusses ways companies can manage risks to corporate reputation. Reputational risk management can involve stakeholder concerns, relations between management and employees, or corporate social responsibility. Proactive risk management may require planning for problems that can cause...

  • How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. Hur, Won-Moo; Kim, Hanna; Woo, Jeong // Journal of Business Ethics;Nov2014, Vol. 125 Issue 1, p75 

    The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in...

  • El arte de gestionar lo intangible.  // Revista de Antiguos Alumnos del IEEM;2010, Vol. 13 Issue 5, p42 

    No abstract available.

  • Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin? Hillenbrand, Carola; Money, Kevin // Corporate Reputation Review;Winter2007, Vol. 10 Issue 4, p261 

    The need to investigate the link between reputation and responsibility is well established. This paper answers calls to conduct this comparison from a stakeholder perspective. In so doing a literature review identified models of reputation that engage with stakeholders from their inception to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics