Apparel Industry Cautiously Equips for Global Marketplace

Cole, Michael
August 2004
Apparel Magazine;Aug2004, Vol. 45 Issue 12, p38
Sweeping advances in technology and an increasingly international sourcing landscape are potentially appealing dynamics for apparel companies and their vendors as they consider adding and upgrading state-of-the-art equipment and supplies for their worldwide factories. Joe Dixon, who, as executive vice president of Brooks Brothers, was a leader of the retailer's 3-D digital-tailoring initiative, acknowledges technology's limitations. Geoff Gibson, vice president of manufacturing at Argus International, a full-package Central American supplier of sourcing services to clients including Russell Corp., Liz Claiborne, Sara Lee Apparel and Williamson-Dickie, says that upgrades in machinery can even diminish the flexibility they were designed to create. Gibson says a more pressing technology priority for Argus, one of the largest Central American sourcing suppliers, is the pending selection of a comprehensive enterprise resource planning (ERP) system to help manage increased globalization. For Brooks Brothers, offering a nearly 190-year-old brand of business and casual apparel emphasizing quality, well-equipped factories are a necessity.


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