Mozart, urchins, ostriches, and children's toys -- Whither to good ideas?

Venditti, Phil
August 2004
Wenatchee Business Journal;Aug2004, Vol. 18 Issue 8, pC7
Discusses the benefits provided by brainstorming in the creation of sound business ideas. Elements of brainstorming; Factors that can influence the outcome of a brainstorming exercise; Reasons why brainstorming should be adopted by organizations.


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