TITLE

Get Rid of Junk Mail

AUTHOR(S)
Dalphonse, Sherri
PUB. DATE
August 2004
SOURCE
Washingtonian Magazine;Aug2004, Vol. 39 Issue 11, p75
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents tips on dealing with junk email. Registration to the Direct Marketing Association's do-not-mail list; Organization of mails; Avoidance of opening junk email.
ACCESSION #
14097420

 

Related Articles

  • Is 'junk mail' row a storm in a tea cup? McKelvey, Charlie // Precision Marketing;9/8/2006, Vol. 18 Issue 40, p15 

    The article focuses on issues regarding the circulation of junk mails form direct marketing companies in Great Britain. The national media noted that people are driven to distraction by billions of mailings being shoved through letterboxes. In addition, the author indicated that majority of...

  • Market Your Business Effectively With Direct Mail.  // New Hampshire Business Review;3/17/2006, Vol. 28 Issue 6, Special section p1 

    The article presents tips on how U.S. companies can market their business effectively using direct mail. Direct mail is favored over media advertising because it can be directed at people who are likely to be interested or receptive in the product. Companies should use direct mail repeatedly to...

  • You Can't Market Without It: Your Company's Mail List.  // New Hampshire Business Review;3/17/2006, Vol. 28 Issue 6, Special section p3 

    The article discusses the importance of mail list on the success of a company's direct mail advertising campaign in the U.S. There are two basic categories of mail lists, the house lists and rented lists. The following should be implemented to improve the quality of mail list: institute and...

  • NEW LISTS.  // Direct;Aug2004, Vol. 16 Issue 10, p73 

    Presents a directory of direct mailing lists in the U.S. as of August 2004. Number of "National Geographic" magazine subscribers and National Geographic Society members identified at the National Geographic Seniors file; Service offered by West Gate Resorts to consumers who responded to...

  • the LIST. Davies, Kent R. // Off-Road Business;Sep2005, Issue 8, p45 

    This article presents suggestions on buying and keeping mailing lists for direct marketing campaigns. Mailing lists must be updated. Mailing lists provide information, such as age and sex and are critical for targeting the best prospects. A mailing list database may be stored in a bank's safety...

  • Learning from the business mailing experts. Lamons, Bob // Marketing News;03/02/98, Vol. 32 Issue 5, p6 

    Presents several useful suggestions about direct marketing. Importance of the quality of mailing list; Offers to produce careful responses from prospective customers; Basics of reaching targeted prospects through direct mailings.

  • Beyond the Traditional. Gillen, Bob // Direct;8/1/2005, Vol. 17 Issue 10, p39 

    Features the Coding Accuracy Support System and National Change Address systems that are used in direct marketing to obtain accurate mail data in the U.S. Functions of the systems; Disadvantage of failure to maximize deliverability; Details of correcting incorrect addresses.

  • Keep It Clean. Stevens, Ruth P. // Direct;8/1/2005, Vol. 17 Issue 10, p41 

    Presents tips on address standardization and mailing list hygiene for business marketers. Information resource on layout for business addresses; Steps in file cleaning and updating; Company classification and identifying buyer roles.

  • That Personal Touch. Riggs, Larry // Direct;5/1/2007, Vol. 19 Issue 5, p44 

    The article reports on the direct mail system of Atlantic Broadband in the U.S. The company uses a personalization system that has brought them responses as high as ten percent to its 500,000-piece monthly mailings and cut cost per response. The company sends 145 versions of letters based on...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics