Vanquish fights the economics of spam

Garretson, Cara
August 2004
Network World;8/16/2004, Vol. 21 Issue 33, p51
Trade Publication
Vanquish plans to halt unwanted e-mail messages by making spammers pay, but critics of this system it requires widespread adoption to be effective. The company sells e-mail software backed by a service that implements its bonded e-mail program. When Vanquish senders post a bond with the company, their messages carry a button that lets recipients report the e-mail to Vanquish as spam, and extract a small fee for doing so. The idea behind the system is e-mailers should be so sure that recipients want to read their messages that they will put money on it, therefore weeding out spammers and giving legitimate commercial e-mailers a way to ensure their message gets through.


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