The Birth of an Advocacy Group

Clark, Naeemah
June 2004
Journalism History;Summer2004, Vol. 30 Issue 2, p66
Academic Journal
This article uses oral history, archival research, and popular and trade publications mostly from the 1960s and the 1970s to tell the story of Action for Children's Television (ACT). An advocacy group started by a group of mothers in Newton, Massachusetts, ACT changed the way that the broadcasting industry and the Federal Communications Commission approached TV programming for children. Policymakers credit the women of ACT with shaping current children's television programming and advertising regulations. Although the group's leadership changed over time, the organization always maintained the goals it set in the first few months of its existence. With these goals, ACT exemplified the impact that a determined advocacy group can have on government and the television industry.


Related Articles

  • Will the kids come to Auntie?  // Televisual;Feb2002, p11 

    Comments on the launch of two kids' television channels in February 2002 from BBC. Competition in the children's marketplace; Requirement for BBC channels to succeed; Views on brand extension in television broadcasting.

  • QUBO CHANNEL.  // Multichannel News;3/31/2008, Vol. 29 Issue 13, p8A 

    The article offers information on the Qubo Channel, a joint venture of Ion Media Networks, NBC Universal, Scholastic, Classic Media and Corus Entertainment. Qubo is an engaging on-air and online neighborhood for children and families where they can learn, share and have fun. The article...

  • NETS FACE BACK TO SCHOOL BLUES. Oie, Lily // Variety;8/25/2003, Vol. 392 Issue 2, p27 

    Reports on the lack of confidence of television networks to produce new television shows for children. Plan of broadcast networks to repurpose successful shows from sister cable networks to save on budget; Decline in the total viewership of broadcast networks; Views of Mindshare's senior...

  • TERRESTRIAL KID TRIES CABLE TACTICS. Ganesan, Santhi // Variety;9/15/2003, Vol. 392 Issue 5, p20 

    Reports on the launching of Channel 9, a kid terrestrial TV network in Malaysia in September 2003. Television programs to be launched in the network; Concept of the programs to be broadcast over the network.

  • Kids programming crosses all borders. May, Rebecca // Electronic Media;03/12/2001, Vol. 20 Issue 11, p20 

    Focuses on the international appeal of children's television programs. Basic goal of kids' television broadcasters in going global; Factors needed to be considered by kids' television broadcasters before venturing out into international markets; Advantages of establishing international channels...

  • GLOBAL WATCHING.  // Hollywood Reporter -- International Edition;04/04/2000, Vol. 326 Issue 24, pC-8 

    Looks at the state of children's television programming around the world. Inclusion of how animated series such as Pokemon are a mainstay in Japan; Efforts of Spanish broadcasters to add Spanish productions to their mix of animated series from the United States; Plan of the British Broadcasting...

  • Pied pipers in a pinch. Hall, Wendy Jackson // Variety;10/1/2001, Vol. 384 Issue 7, p105 

    Reports on the television programs for children presented at the Mipcom Junior portion of the 2001 Mipcom event for television broadcasters. Number of distributors who participated at the event; Animated series adapted for international audience presented by 4Kids Entertainment; What could...

  • Italians expand kidvid. Zecchinelli, Cecilia // Variety;3/6/95, Vol. 358 Issue 5, p60 

    Reports on the expansion of children's television programming in Italy. Recession; Economic viability of children programming; Necessity of imported programming; Policy on television programming; Popularity of violent programs with Italian children.

  • Co-prod experts. Tartaglione, Nancy // Variety;04/12/99, Vol. 374 Issue 8, p38 

    Focuses on children's television programs in France as of April 12, 1999. Stephane Parthenay's appointment as head of Gaumont Multimedia; Program offerings of production companies; Programs for teenagers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics