TVB launches local campaign

January 1999
Electronic Media;01/04/99, Vol. 18 Issue 1, p69
Reports that the Television Bureau of Advertising has launched an advertising campaign designed to promote local broadcast television in the United States.


Related Articles

  • Groups look to cut costs, set the pace. Gimein, Mark // Adweek Western Edition;9/9/96, Vol. 46 Issue 37, Media outlook '97 p28 

    Forecasts trends for television advertising in the United States. Impact of the Telecommunications Act of 1996 on the television industry; Reigning mentality in the industry; Expectations for seeing some economies of scale in 1997; Position of expanded television groups to shave off their...

  • Study projects steady net growth. McClellan, Steve // Broadcasting & Cable;08/09/99, Vol. 129 Issue 33, p23 

    Reports on Veronis Suhler & Associates' forecasts on television advertising in the United States, from 1999 to 2003. Annual growth rate; Audience share of major television networks.

  • Going once, going twice: Why network will cost more from now on. Gloede, Bill // MediaWeek;9/18/95, Vol. 5 Issue 35, Media outlook '96. p42 

    Explains the reasons for the possible increase in advertising cost on American network television. Permanent shift of negotiating power from clients and their agencies to the media; Declassification of media and the public; Broadcast network as the most efficient way to reach audiences.

  • Cable should benefit from broadcast network upheaval. McConville, Jim // Broadcasting & Cable;5/15/95, Vol. 125 Issue 20, p26 

    Reports that cable television networks in the United States are gaining advertising benefits from an unstable network broadcasting system where stations have a fast change of affiliation. Cable television advertisements; Share points of cable networks in prime time; Confusion from network shifting.

  • The 1960s.  // Advertising Age;Spring95 Special Issue, Vol. 66, p27 

    A timeline is presented of U.S. television broadcasting and advertisements during the 1960s.

  • Interconnects Eye Robust 2000 Sales. Forkan, Jim // Multichannel News;05/15/2000, Vol. 21 Issue 20, p78 

    Highlights the strong advertising sales posted by major-market cable television operators in the United States for the first quarter of 2000. Projection that the robust first-quarter results should continue in the next quarters; Strong sales from automotive and media categories.

  • The most bang for the buck. Consoli, John // MediaWeek;09/20/99, Vol. 9 Issue 35, Media Outlook p28 

    Reports on the projected advertising revenues of major television (TV) networks in the United States in 1999 and 2000. Decline in ratings of television programs; Percentage increase in the advertising revenue of broadcast networks; Growth of household TV usage.

  • Webs' upfront haul adds on almost 9%. Levin, Gary // Variety;06/09/97, Vol. 367 Issue 6, p25 

    Reports on American television networks' advertising revenues for the year 1997. Increase in television networks' advertising revenues; Networks' market shares.

  • Eroding but not going away. Katz, Richard // Adweek Western Edition;09/08/97, Vol. 47 Issue 36, Media Outlook '98 p8 

    Presents a 1997-98 forecast for the television broadcast network industry in the United States. Speculations on which networks will become extinct due to the rise of cable and other viewing options; Comments from network president Neil Braun; Advertising and television networks.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics