TITLE

International Market Entry:Management competencies and environmental influences

AUTHOR(S)
Alexander, Nicholas; Doherty, Anne Marie
PUB. DATE
June 2004
SOURCE
European Retail Digest;Summer2004, Issue 42, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on market entry methods used by international retail companies in Great Britain. Views on acquisition and franchising; Factors influencing the retailers' choice of entry method; Discussion of the entry mode strategy in the context of the evolution of the retailer as an international firm.
ACCESSION #
14435554

 

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