September 2004
New Media Age;9/23/2004, p3
Trade Publication
This article presents mass media-related updates in Great Britain as of September 2004. The London Evening Standard is launching a new digital media service. The London Music Network has been developed by BigTime.tv, using the BT Rich Media digital technology platform. Virtual and physical compact discs will be distributed free with the paper's weekly listings supplement Metro Life. A new cross-industry portal for the gin industry has finally been launched following a two month delay for a creative rethink. Gintime.com is an innovative venture for the drinks industry, as it sees rival brands joining forces to promote the spirit, in a bid to tackle the dominance of vodka. Jeremy Crowe of Dowcarter, the new media agency behind the portal, said the delay was down to a radical creative overhaul of the site. Meanwhile, Virgin Radio listeners tuning in to its FM service via their mobile phones will be able to see the station's output on their handset screens after the company tied with Nokia for the launch of Visual Radio.


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