Cautious Optimism

Del Franco, Mark; Retzlaff, Heather; Miller, Paul
October 2004
Catalog Age;Oct2004, Vol. 21 Issue 11, p1
Trade Publication
Deals with the importance of the back-to-school season to U.S. consumer marketers. Revenue growth sought by enterprises; Marketing strategy adopted by catalog manufacturers to improve sales for the season; Increase in the demand for personal computers and other electronic device such as calculators.


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