Networking groups gain popularity

Schneider, Darlene
October 2004
Wenatchee Business Journal;Oct2004, Vol. 18 Issue 10, pC7
The article discusses the fact that networking has gained ground in Wenatchee's business community and it is helping business people in more than one way. The article adds that networking is the building up or maintaining of informal relationships, especially with people whose friendship could bring advantages such as job or business opportunities. The article cites the case of Kevin Litterell, owner of an Allstate Insurance Agency in East Wenatchee whose 20 percent of his business has come from referrals received through a networking group. Kevin Litterell has seen his involvement in a local referral club directly increase his clientele.


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