September 2004
In Business;Sep/Oct2004, Vol. 26 Issue 5, p8
Trade Publication
The article discusses the utility of green energy. After market surveys revealed that customers of electric utilities had high interest in clean, renewable energy from biomass, wind and solar sources but low awareness of where and how to get it, utility companies got busy. Three Puget Sound, Washington electric companies& mdash; Puget Sound Energy, Snohomish County Public Utility District and Tacoma Power& mdash; launched green power media campaigns that used TV, internet, bill inserts and product offers. Campaign results show more than 4,300 new customers joined programs, representing a 272 percent increase in enrollment rate over the same period last year.


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