TITLE

Building and preserving your company's reputation

AUTHOR(S)
Guiniven, John
PUB. DATE
November 2004
SOURCE
Public Relations Tactics;Nov2004, Vol. 11 Issue 11, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers executives and business owners advice on building and preserving their company's reputation. Difficulty of gauging the monetary value of an image-building program; Social responsibility of business; Importance of highlighting corporate responsibility.
ACCESSION #
14873960

 

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