Competitive Paper Session: Exploring Self-Expression and Relationships

Belk, Russell W.; Goulding, Christina; Follett, John; Saren, Michael; MacLaren, Pauline; Coskuner, Gokcen; Sandikci, Ozlem; Decrop, Alain; Pecheux, Claude
January 2004
Advances in Consumer Research;2004, Vol. 31 Issue 1, p273
Academic Journal
This section discusses several consumer research papers which were presented at the 2003 conference of the Association for Consumer Research. Men and Their Machines reports in-depth interviews with automobile enthusiasts as well as observations conducted at various car shows in order to understand what these vehicles mean to automobile enthusiasts. Process and Meaning in Getting a Tattoo explores the nature of customer interactions and the development of client/provider relationships in the tattoo industry, a rapidly growing service that has seen an increase in demand for its products over the last two decades and a cultural shift from the deviant to the mainstream. New Clothing: Meanings and Practices explores feelings, experiences and practices related to new clothing. The paper argues that unlike technologically oriented new products, symbolic meanings, motives and practices predominantly characterize new clothing consumption. In the paper, Let's Make a Trip Together: An Exploration into Decision Making Within Groups of Friends, eighteen groups were observed and interviewed while making leisure decisions. Emerging findings highlight the functions related to friend parties and their decision-making process. Further, the major issues of conflict and role distribution are discussed.


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