Will Madison Avenue Be Bushwhacked?

Mandese, Joe
November 2004
Broadcasting & Cable;11/15/2004, Vol. 134 Issue 46, p12
Assesses the impact of the reelection of U.S. President George W. Bush in 2004 on the television advertising industry. Position of the Bush administration on media ownership; Impact of media consolidation; Concerns over the possibility of regulating prescription drug advertisements by the U.S. Federal Communications Commission; Effect of regulating television advertising for food products aimed at children on television shows for children. INSET: THE GREAT DIVIDE.


Related Articles

  • QTV Ad Rule Debated. Enrich, David // Multichannel News;3/17/2003, Vol. 24 Issue 11, p20 

    Reports that a federal appeals court is considering the fate of a U.S. Federal Communications Commission (FCC) order allowing public television stations to use some of their digital spectrum for advertising-supported programming. Arguments made by the plaintiffs against the FCC order; Reason...

  • No ad victory in 2000 race for Bush, Gore. Teinowitz, Ira // Advertising Age;10/30/2000, Vol. 71 Issue 45, p12 

    The article discusses the high number of television advertisements for United States presidential candidates Al Gore and George W. Bush, especially in battleground states. The television advertisements focused on Social Security, health care, taxes and education. Gore and Bush took different...

  • Big Labor, MoveOn.org Have SCHIP Hit List. Gizzi, John // Human Events;10/15/2007, Vol. 63 Issue 35, p7 

    This article reports on the response by a leftist coalition to the decision by U.S. President George W. Bush to veto the expanded State Children's Health Insurance Program in 2007. The coalition funded a television advertisement denouncing the veto and showing images of a baby and other...

  • Bush forms ad campaign team. Sidoti, Liz // Marketing News;1/15/2004, Vol. 38 Issue 1, p7 

    The article presents information formation of a team that will handle the re-election campaign of U.S. President George W. Bush. Bush's re-election campaign has recruited a large media team, featuring some of the Republican Party's most renowned advertising creators, in preparation for spending...

  • Bizzers help judge org's Bush bash. Crabtree, Susan // Daily Variety;10/31/2003, Vol. 281 Issue 20, p14 

    Reports that the U.S.-based grassroots activist group MoveOn.org has launched a nationwide search for a television advertisement that attacks the administration of U.S. President George W. Bush. Artists and political activists supporting the event; Background on the organization.

  • Fear and smear on campaign trail. Garfield, Bob // Advertising Age;11/1/2004, Vol. 75 Issue 44, p1 

    Presents information on the advertising campaign of U.S. President George W. Bush about Social Security in 2004. Misrepresentation by the advertising of John Kerry's platform; Description of the television advertisement; Establishment of brand image.

  • Moby readies next commercial move. Atkinson, Claire // Advertising Age;11/3/2003, Vol. 74 Issue 44, p3 

    The article reports on the plan of techno-music maker Moby to venture into political advertising. Moby has joined forces with the campaigning liberal Web site moveon.org to support a competition aimed at finding a filmmaker who can articulate everything that is wrong with the administration of...

  • CAPITOL WATCH.  // Broadcasting & Cable;11/18/2002, Vol. 132 Issue 47, p22 

    Presents news briefs on various issues related to the U.S. Federal Communications Commission (FCC) as of November 2002. Discussion on FCC's ruling in the public-service announcements made by the government against drug abuse; Withdrawal of a fine against the WEZB-FM in New Orleans, Lousiana;...

  • In one year TV ads to be quieter as FCC seeks to enforce new law.  // Hill;12/19/2011, Vol. 18 Issue 175, p8 

    An excerpt from The Associated Press is presented regarding the Federal Communications Commission's (FCC) new law that prevents commercials from being louder than the shows around them.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics