TITLE

Will Madison Avenue Be Bushwhacked?

AUTHOR(S)
Mandese, Joe
PUB. DATE
November 2004
SOURCE
Broadcasting & Cable;11/15/2004, Vol. 134 Issue 46, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Assesses the impact of the reelection of U.S. President George W. Bush in 2004 on the television advertising industry. Position of the Bush administration on media ownership; Impact of media consolidation; Concerns over the possibility of regulating prescription drug advertisements by the U.S. Federal Communications Commission; Effect of regulating television advertising for food products aimed at children on television shows for children. INSET: THE GREAT DIVIDE.
ACCESSION #
15083562

 

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