TITLE

WAG THE BLOG: HOW RELIANCE ON TRADITIONAL MEDIA AND THE INTERNET INFLUENCE CREDIBILITY PERCEPTIONS OF WEBLOGS AMONG BLOG USERS

AUTHOR(S)
Johnson, Thomas J.; Kaye, Barbara K.
PUB. DATE
September 2004
SOURCE
Journalism & Mass Communication Quarterly;Autumn2004, Vol. 81 Issue 3, p622
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study surveyd Weblog users online to investigate how credible they view blogs as compared to traditional media as well as other online sources. This study also explores the degree to which reliance on Weblogs as well as traditional and online media sources predicts credibility of Weblogs after controlling for demographic and political factors. Weblog users judged blogs as highly credible-more credible titan traditional sources. They did, however, rate traditional sources as moderately credible. Weblog users rated blogs higher on depth of information than they did on fairness.
ACCESSION #
15199012

 

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