Branding Deals Gaining Cachet

Friedman, Wayne
January 2005
Television Week;1/3/2005, Vol. 24 Issue 1, p3
Trade Publication
Reports on the growth of product placement in television programs in the U.S. in 2004. Information on a product integration deal for the program "The Apprentice"; Views of Tom Mazza, president of Madison Road Entertainment, on the growth of branded entertainment; Action that will be taken by several television networks to respond to the growth.


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