TITLE

Status Quo for Broadcast, Cable in TV Ad Market

AUTHOR(S)
Lafayette, Jon
PUB. DATE
January 2005
SOURCE
Television Week;1/3/2005, Vol. 24 Issue 1, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the disparity in the price/value relationship between cable and broadcast television in the U.S. Significance of product placement and advertising integration to advertisers and cable networks; Views of Jeff Lucas, president of Universal Cable Entertainment Sales, on the integration.
ACCESSION #
15666590

 

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