Status Quo for Broadcast, Cable in TV Ad Market

Lafayette, Jon
January 2005
Television Week;1/3/2005, Vol. 24 Issue 1, p30
Trade Publication
Discusses the disparity in the price/value relationship between cable and broadcast television in the U.S. Significance of product placement and advertising integration to advertisers and cable networks; Views of Jeff Lucas, president of Universal Cable Entertainment Sales, on the integration.


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