Sun launches WAP portal as extra channel to sell content

January 2005
New Media Age;1/13/2005, p2
Trade Publication
This article reports on the wireless application protocol (WAP) portal launched by The Sun as a new revenue stream. The newspaper's portal is another sign of the increasing maturity of WAP sites--essentially the mobile Internet--as a lucrative content medium for media companies and brands. The Sun site has launched with content from Page3.com, including images, ringtones and video, but will be broadened out to incorporate both Sun Online and Page 3 content. The launch comes a month after the newspaper announced it was cutting a range of content from Sun Online to differentiate the Web site from the print edition. At present the company has no plans to provide editorial content on its WAP portal. Simon Ashley, commercial manager for News Group Digital said the intention is that the WAP portal will take on a department store functionality. This allows for individual services to exist in their own right, but also to exist under the roof of a strong recognizable brand. It was easier to launch with Page 3 content simply because it is already live and active. Other partners involved include Bluestar Mobile and The Music Solution. The site is already being heavily advertised within the newspaper. The Sun is also exploring the launch of Java portals.


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