TITLE

IN BRIEF

PUB. DATE
January 2005
SOURCE
New Media Age;1/13/2005, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents news briefs on the mass media technology as of January 13, 2005. A new mobile ringtone service has launched that enables consumers to create their own ringtones. Free-loader has been created by new media technology company Kisky Netmedia. Consumers are offered Wireless Application Protocol distribution for most ringtone types at no cost to them. The ethos is for consumers to create their own content, share it and get it on their phone for free. MSN is launching video downloads from its U.S. site. The content, which will include sports highlights, light news and children's programming, is intended to tie into parent Microsoft's recent entry into the portable entertainment sector. The downloads will only be available in the U.S. initially in Windows Media Player 10 format and will be compatible with Portable Media Centers, Smartphones and Pocket computers. Online marketing technology firm Adtech has launched a new virus scanner for banner advertising, designed to protect users and prevent online ads from being abused as trojan horses or to circulate viruses. The automatic virus check, which is free to customers of Adtech's ad serving platform Helios, examines every file that is uploaded onto the server for a banner booking. If the software detects a virus, then the booking process is stopped and the banner is not saved on the ad server.
ACCESSION #
15693477

 

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