TITLE

Custom Publishing: A Rising Niche in Magazines

AUTHOR(S)
Rosenblatt, Bill
PUB. DATE
December 2004
SOURCE
Seybold Report: Analyzing Publishing Technologies;12/22/2004, Vol. 4 Issue 18, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article provides information on custom magazine publishing. Custom magazine publishing is a fast-growing business in the U.S. In a growing number of cases, custom publishing is not just a cost for the organization that hires a custom publisher, but a win for both parties. This happen when the publication is a vehicle for advertising, which the custom publisher usually sells, books and traffics, giving the client a portion of the revenue. The classic example of a custom publication with advertisements is airline in-flight magazines.
ACCESSION #
15742294

 

Related Articles

  • From the Publisher's Desk. Dunn, John F. // Mekeel's & Stamps Magazine;9/17/2004, Vol. 195 Issue 12, p38 

    Raises some issues and considerations about the publishing of the journal "Meekel's & Stamps Magazine." Format of the magazine; Quality of newsprint; Lack of color in the design of the magazine; Content of the magazine.

  • In Case You Wondered. Galagan, Patricia // T+D;May2005, Vol. 59 Issue 5, p8 

    This article presents information on the effects of a magazine changing its look. It is informed that to bring T&etyand;D more in sync with its parent, ASTD, which has been working on many fronts to increase the business acumen and highlight the strategic relevance of its members, the magazine...

  • Welcome Aboard. Janssen, Peter A. // MotorBoating;Nov2005, Vol. 196 Issue 5, p24 

    The article discusses the changes in the magazine Motor Boating. The goal of the magazine is stated. People involved in redesigning the magazine include Tom Brown of Tom Brown Art & Design and Gayle Van Wely, art director of Motor Boating. Improvements made in the format of the magazine are...

  • El trabajo editorial en la revista. Villanueva-López, I.; Matus-Jiménez, J.; González-Velasco, M. F. // Acta Ortopedica Mexicana;nov/dic2010, Vol. 24 Issue 6, p369 

    No abstract available.

  • Two new things. Frederick, Larry // Cortlandt Forum;2/25/2004, Vol. 17 Issue 2, p4 

    Introduces various articles featured in the February 2004 issue of "Cortlandt Forum." Invitation to readers to submit questions pertaining to the practice of medicine with an opportunity to win in the contest spearheaded by the staff of the publication; Introduction of a new segment in the...

  • Something New, Something Old. C. S. // Child Welfare;Jan72, Vol. 51 Issue 1, p5 

    The article offers update on changes in the January 1972 issue of the journal "Child Welfare." The journal will appear in a new size and internal format. It was learned that the journal's overall dimensions have been reduced and the number of pages increased. The same layout is carried for...

  • The Car's the Star.  // Creative Review;Aug2005, Vol. 25 Issue 8, p46 

    Focuses on the innovative concept of "Intersection" magazine by showcasing the merger of the concepts and themes of automobile and fashion. Efforts of the publication's creative director Yorgo Tloupas to create a magazine that focuses on automobiles as something bound up with social and cultural...

  • News Magazines adds to portfolio.  // Marketing (00253650);2/22/2006, p3 

    The article informs that News Magazines, the consumer publishing arm of News International, is planning to launch its third lifestyle title, Street Psychic. There has been speculation that News Magazines is considering launching a men's title since it hired Karl Marsden, former group commercial...

  • Readability: Rule one in magazine design. Johanek, John // Folio: The Magazine for Magazine Management;2/1/99, Vol. 28 Issue 2, p54 

    Offers pointers on magazine design. Overprinting and reversed type; Color choice and usage; Page composition; Use of computer technology; Design that incorporates a sensitivity for proper eye movement.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics