Custom Publishing: A Rising Niche in Magazines

Rosenblatt, Bill
December 2004
Seybold Report: Analyzing Publishing Technologies;12/22/2004, Vol. 4 Issue 18, p4
This article provides information on custom magazine publishing. Custom magazine publishing is a fast-growing business in the U.S. In a growing number of cases, custom publishing is not just a cost for the organization that hires a custom publisher, but a win for both parties. This happen when the publication is a vehicle for advertising, which the custom publisher usually sells, books and traffics, giving the client a portion of the revenue. The classic example of a custom publication with advertisements is airline in-flight magazines.


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