Valentino Going Global

Nygaard, Sandra; Furukawa, Tsukasa
January 2005
DNR: Daily News Record;1/10/2005, Vol. 35 Issue 2, p16
Trade Publication
Looks at the global business strategy used by Valentino to extend its brand in both Asia and in the U.S. Characteristics of Asia's economy which made it fit for the expansion plan of Marzotto, parent company of Valentino; Percent of Valentino's annual sales which can be attributed to Asia; Factor that drove the momentum of Valentino in the U.S. market; Other U.S. expansion plans of Valentino.


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