January 2005
Precision Marketing;1/21/2005, Vol. 17 Issue 12, p36
The article presents the views of the author on various activities related to the direct marketing industry in Great Britain. The author informs that his company has created a cold direct mail piece for its customers, styled as medical information, warning against Auto Spongiform Encephalopathy. Further the author notes that the menace of spams is affecting the online direct mailing business. Just when the marketers think that it is safe to swoop in vulture-style on all old clients, the buggers re-emerge with a whole new set.


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